Mobile and Millennials
Written by: Advantage IM
July 5, 2016
Ever wonder why pay-per-click and mobile advertising are so important? That’s because people are spending more and more time on their phones. If a website doesn’t catch the eye of the user in seconds, then the advertising isn’t being used properly. In the attached article we will learn how to keep your audience’s attention.
“Internet advertising in the United States has seen consistent growth year over year, totaling $10 billion more in 2015 than in 2014. Facebook accounted for the largest growth in advertising revenue with a 59 percent increase, compared to Google’s 18 percent.
This is thanks mainly to the $21 billion spent on mobile advertising. But even with mobile advertising showing the largest room for success and growth, brands still show a commitment to legacy media outlets. In 2015, 16 percent of advertising spending was spent on print yet it only accounted for four percent of media consumption time.“