Top 5 Blogs to Help You Understand Digital Marketing
When it comes to marketing your business online, there are 5 important areas to focus on: Web Design, Content, SEO, Advertising, and Social Media. Here’s a closer look at each of these essential digital marketing aspects your business must address. Web Design – Getting the Facts Straight About Effective Web Design An attractive and informative […]
Marketing Terms Explained: What is a Call-to-Action (CTA)?
In the digital marketing world, a call to action, or CTA, is a message that accompanies digital content that instructs an audience to make an immediate response. As an internet user, you’ve surely seen these before. When you own a business and you’re offering a product or service to the public, a call-to-action is essential […]
Hey Siri, Is Voice Search Helping or Hurting my Business?
According to Google, in 2019, more than 20% of all searches are performed using voice. The popularity of utilizing this modern search method is continuing to rise among consumers, and if your SEO strategy and website aren’t currently suited to work efficiently with this technology, Siri is likely sending potential customers to your competitors first. […]
Writing Smart Blog Content to Grow Your Business
Blogging for your business is an efficient marketing tool that helps solidify your brand’s web presence and expand your digital reach. This leads to greater website views, more engagements, and ideally, a whole lot of new leads for your business. But what does it take to create smart content that consistently attracts readers and allows […]
Why is Good Content Important for Your Website?
Though there have been many marketing philosophies about website content over the years, it is undeniable good content is important to your website’s success. The question is: What is good content and why does it matter? Let’s take a look. So, What is Good Content Anyway? Good content is all about meeting the needs of […]
7 Steps to Creating an Epic Blog
Are you looking to start a new blog? Truly breaking into the blogging space is not only going to require in-depth knowledge of your industry, but the ability to make your blog stand out from the crowd. In other words, if you want your blog to be successful, you need to know how to make […]
Tips for Small Business Video Marketing
It is clear that video marketing is taking the forefront of online and social marketing channels these days, and with it are coming many new features, options, and outlets for small businesses to take advantage of. Many small businesses are using Facebook Live video as an easy tool to learn and it is proving to be […]
Content Marketing: The Hurdles
If you attend a marketing conference or talk these days, you’ll hear all about how Content Marketing is King. We are drilled over and over that this is the way of the future of marketing and it really all sounds great, here’s a few things you might be told: You have to create awesome content Build […]
Brand Visibility
Many years of marketing experience and education has taught me a lot about the relationships between the product and the consumer, as well as the business behind the product. I have watched marketing grow from a print industry to a digital one, seen logos from brands I love evolve into more refined versions of themselves, much […]