The Evolving Mobile App
Written by: Advantage IM
August 2, 2016
The Mobile App industry is ever evolving and changing, now more than ever. Years ago developers were churning out apps for just about everything, and the world was eating them up. The nature of app design as well as the app experience is changing according to many, the need for singular apps is dissolving and making way for streamlined apps that are intuitive and engaging.
New Apps That are Getting it Right
We’re still very much on the precipice of change. The vast majority of developers and businesses have yet to recognize this impending shift. However, there are some who’ve anticipated this pivotal point and have already begun to develop apps that satisfy the changing tastes of users, such as:
- Periscope. While most people wouldn’t put Periscope – the popular live streaming social media app – in this group, it’s definitely earned a place. Periscope has been able to do what many other social networking platforms have tried, but failed to accomplish. They’ve developed a social media app that feels natural and doesn’t bombard the user with lots of content and notifications. It puts the user in control and delivers real-time information on demand.
- Shopkick. There are plenty of coupon and deal apps in the App Store, but very few are as engaging or interactive as Shopkick. This refreshing app thrives on elements of surprise, which include location-enabled offers, cross-channel capabilities, and social promotions. Users can earn points by walking into stores, browsing product listings, and more. These points can then be redeemed for gift cards and discounts.
- Slack. Finally, there’s Slack. Arguably the hottest mobile app in the entire business world, Slack streamlines communications and makes it easy to accomplish specific tasks, without getting distracted by unnecessary elements often present in email and other chat platforms.
As you can see, the key to developing successful mobile apps in 2016 and beyond is to focus on engagement. People would much rather enjoy natural engagement than passive notifications. This looks different depending on the goal of the app and the nature of your strategy, but is best demonstrated by these examples.
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Whether you are a business or an individual, if you are ready to develop a new and exciting app, to make money or to help your existing customers, you can count on us to stay ahead of industry trends and guide you in the right direction.