The Makings of a Great Small Business Video
Written by: Conrad Davenport
September 14, 2016
If you’ve spent more than a few minutes online, you know that videos are essential to Internet marketing. While it’s not realistic to plan for your company’s video to go viral with 100,000+ views, it is a great way to present information about your business to customers on desktop and mobile devices. There are a couple of different routes that you can take with your videos. They can cover an individual service you offer, provide customer testimonials, provide an overview of your business, or more! I’m going to focus on more generalized information about making a great small business video.
If you take nothing else from this post, take and do this one thing, PLAN, PLAN, PLAN! Having a well-written script and/or a basic storyboard is essential to a quality video. The process of putting this together helps you to create a vision of the story you want to tell in your video. Some might think that a 45-60 second video doesn’t have time to tell a story, but if it’s done right, it will. It takes some time to put together, but greatly reduces the time it takes to shoot and edit the video later by helping you to visualize the shots you need (either on-site or with stock video) to accurately depict what is being said.
This section can be the most intimidating part for a person just getting started in video and is something you become more comfortable with as you go. You have to know what you need people to do in the video. When you go out to shoot the video and have got all of your equipment set up, the subject of the video is going to look to the person behind the camera to tell them what to do. When we do video shoots, we analyze our storyboards and script and have a list of the shots that we need to be able to effectively tell our client’s story.
Did you know that there are professional video studios that use a modern iPhone as they’re main shooting tool? Technology has come so far that the phones we have in our pocket can shoot better video than a camcorder could 15 years ago. With that said, having better quality equipment produces better visuals. We rely on a DSLR for those silky smooth depth of focus shots, a camera system for general footage, and even a GoPro for any quirky needs we may have. Having multiple tools in our arsenal allows us to adjust what is needed and when to best capture the footage we need. Whether it’s web design, ad design, or video, we rely heavily on the Adobe Creative Suite for our creative tasks and have years of experience creating and editing with products like Photoshop, InDesign, Illustrator, Premiere Pro, and After Effects to create all that we need for your video to have the professional look and feel to capture your clients attention and get them to pick up the phone.
As you can see, there’s a lot to creating high-quality small business videos. We have years of video experience and have spent hours upon hours perfecting our craft. Our team is happy to be able to offer top-notch web video marketing to our customers through the details above paired with an aggressive marketing plan across your website, YouTube, Facebook, and more.