|
| Professional Maryland Web Design |
| |
| The professional quality of your website directly impacts your image of your business with customers, prospects, vendors, investors, and the rest of the world. |
| |
|
|
 |
|
| Training |
 |
|
Master Dreamweaver skills needed to use Dreamweaver software to create a more interactive website with Dreamweaver training.
|
|
|
|
|
| |
| Email Marketing Training Registration |
 |
 |
|
 |
Email Marketing Training
Looking to use Email marketing more effectively for your business? Then Email Marketing Training can help.
Date: August 31, 2010
Time: 9:00 am - 4:00 pm
Cost: $297.00
Benefits of Email Marketing Training |
- Grow Your Email List
- Cost-effectively market to customers and prospects
- Increase revenue from existing customers
- Retain your customer base
|
| What You’ll Learn |
- How to grow your email marketing list
- How to create and send email newsletters and marketing emails
- How to create emails that are opened, read, and acted on
- Industry best practices
- Much more
|
| Who Should Attend |
- Small Business Owners
- Marketing Managers
- Financial Professionals
- Marketing Consultants
- Marketing Professionals
|
| Course Outline |
Introduction
- Benefits of Email Marketing
- Current Trends in Email Marketing
- Best Practices
- Developing Email Marketing Program
Growing Your Email List
- Customers Persus Prospects
- Points of Contact
- Incentives
- Signups
- Signup Integrity
- Ongoing List management
Email Marketing Strategy
- Extension of Marketing Strategy
- Direct Response
- Customer Relations
- Branding
Creating An Email
- HTML vs Text
- Create with User in Mind
- Subject Line
- Content
- Pictures
- Links
Sending An Email
- CAN-SPAM Act
- Spam Filters
- Deliverability
- Differences in User’s Email Programs
- Unsubscribe Option
Successful Email Campaigns
- Part of Overall Marketing Strategy
- Designed with User in Mind
- Provides Useful Information
- Creates Call to Action
- Measurable
Email Marketing Tips and Tricks
- Subject Lines that Get Emails Opened
- Compelling Offers
- Working the Numbers
- Split Tests
- Email Marketing with Social Networking
- Insider Tools
|
|
|
| |
|
|
|
|
