Internet Marketing Training - Maryland - Advantage Internet Marketing

Maryland Web Design and Internet Marketing

Training: Internet Marketing Introduction

Overview: Learn how to effectively market your business on the Internet and achieve measurable success. This jam-packed day of learning shows you basic marketing concepts, online marketing strategies, and Internet marketing tools used by experts. This course will position you and your business for realistic results based on proven techniques and experience, not hype.

Benefits of Internet Marketing Introduction	• Learn basic concepts and strategies of modern marketing • Understand how marketing is effectively achieved on the Internet • See how to develop a winning Internet Marketing strategy • Become familiar with powerful Internet Marketing tools and techniques • Position your business for a competitive advantage using the Internet
Who Should Attend	• Business Owners • Marketing Professionals • Webmasters looking to expand their skills • Individuals considering career change
What You'll Receive	• Internet Marketing Introduction Training Manual with valuable instruction, examples, hands-on excercises, and resources • Personal attention with hands-on Internet Marketing excercises • Recommended Internet Marketing book to supplement training
Course Outline	Introduction • What is Internet Marketing? • What Works • What are you Marketing? • Internet Marketing today • Internet Marketing for Competitive Advantage Marketing Basics • The Importance of Marketing • Key Marketing Concepts • Modern Day Marketing • Creating a Marketing Mix Internet Marketing Tools • Using Basic Marketing Concepts Online • E-mail Marketing • Search Engine Marketing • Link Strategy • Affiliate Marketing • Viral Marketing • Online Advertising • Cross-Channel Marketing • Other Internet Marketing Tools Internet Marketing by Industry • Understanding how your industry uses the Internet • Learning key metrics • Understanding how users use Internet in your industry • Getting specialized help Developing a Strategy • Performing a Competitive Analysis • Identifying Target Market • Defining Positioning • Creating Internet Marketing Strategy Planning and Implementation • From Strategy to Implementation • Creating a workable plan • Putting together a winning team • Using leading tools • Making it happen Site Development for Internet Marketing • Usability is key • Develop site using key marketing concepts • Writing Internet Marketing copy • Understanding the "Marketing Click Path" • Using good web design Measurement, Analysis, Process • Understanding Conversion • Using standard metrics • Creating unique metrics • Analysis to Insight to Success • Leading Tools • The Final Step

Contact Advantage Internet Marketing today to schedule Internet Marketing Introduction Training in Maryland.