Linking Strategy Training - Maryland - Advantage Internet Marketing

Maryland Web Design and Internet Marketing

Training: Linking Strategy Marketing

Overview: Research shows that nearly 90 percent of web traffic on the Internet comes from clicking on a hyperlink from one site to another or between sites. Next to search engines, links are the main way that users find new web sites. In addition, search engines have increasingly used "link popularity" as a major factor in determining site rankings, that is, what web pages and web sites to display at the top of the list. Increasing the number and quality of links to your site has several major benefits: It increases your business and web site recognition, it directly increases the number of entry points to your web site, and it helps to increase your "link popularity" and search engine rankings. This course shows you how to understand the world of linking and helps you to create an effective proactive linking strategy to drive targeted users to your site.

Benefits of Link Strategy Marketing	• Develop a basic understanding of how linking on the Internet works • Understand the importance of linking stategy marketing in online marketing efforts • Learn to design your web site so that it is more link-worthy • Gain the ability to create a successful linking marketing strategy
Who Should Attend	• Webmasters • Web developers • Marketing Professionals • Business Managers
What You'll Receive	• Linking Strategy Marketing Training Manual with valuable instruction, examples, hands-on excercises, and resources • Personal attention with hands-on web building excercises • Recommended web development book to supplement training
Course Outline	How Linking on the Internet Works • HTML and Hypertext Basics • All Links are not created equal • Proactive vs. Reactive linking • From links to clicks Linking Strategy Tools • Creating great "Link-worthy" content • Link Exchange Programs • Link Requests • Paid Links • Creating a winning "Link to Us" page • Search engine and directory submissions • Creating an affiliate program Creating a Linking Strategy • Defining Target Audience • Measuring Link Popularity • Researching Competitors' Links • Writing a Winning Link and Description • Where to Target Linking Efforts for Maximum Results • Searching Log Files for Clues • Planning and Prioritizing Linking Efforts Tools and Resources • Understanding FFA's • Link Request Software • Link Popularity Measurement Tools • Link Strategy sites and articles

Contact Advantage Internet Marketing today to schedule Linking Strategy Marketing Training in Maryland.