Search Engine Marketing Training - Maryland - Advantage Internet Marketing

Maryland Web Design and Internet Marketing

Training: Search Engine Marketing

Overview: At least 85 percent of users find new web sites through search engines. Search engines are responsible for driving a predominant amount of targeted traffic to web sites that show up in the top listings for user searches. Users typically view only the first 10 to 30 listings. It is imperative then to take action to show up at the top of the listings for particular "keywords" by designing a "Search Engine Optimization" strategy that puts your site at the top of the listings. This course explains the world of search engines, site submission, and specific search engine marketing strategies to help you drive more targeted traffic to your site.

Benefits of Search Engine Marketing	• Develop a basic understanding of how search engines work • Understand the importance of search engine marketing in online marketing efforts • Learn to design your web pages for higher search engine rankings • Gain the ability to create a successful search engine marketing strategy
Who Should Attend	• Webmasters • Web developers • Marketing Professionals • Business Managers
What You'll Receive	• Search Engine Marketing Training Manual with valuable instruction, examples, hands-on excercises, and resources • Personal attention with hands-on web building excercises • Recommended web development book to supplement training
Course Outline	How Search Engines Work • Directories vs. Search Engines • Understanding Search Engines • How Search Engines Are Used Today • Major Search Engines Search Engine Submission • How to Submit Your Site • Writing a Winning Description • Where to Submit for Maximum Results • Submission Services Search Engine Optimization • Understanding Search Engine Rankings • Targeting Keywords • Optimizing Page Design • Strategic Site Design • Increasing Link Popularity • Maintaining Top Rankings Paid Search Engine Placement • How Paid Placement Works • Major Paid Placement Options • Designing Your Campaign • Measuring and Increasing Effectiveness Developing Your Strategy • Define your target market • Create and prioritize keyword list • Budget and plan efforts • Implement your strategy • Measure and refine effective efforts Tools and Resources • Submission software and services • Search engine optimization software • Search engine optimization services • Search engine sites, books, articles

Contact Advantage Internet Marketing today to schedule Search Engine Marketing Training in Maryland.