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Webmaster Training
Overview:
This one-day training provides a
comprehensive overview of developing and managing a web site. Highly
recommended for beginner and intermediate webmasters. Training is
available in Maryland, DC, and Northern Virginia.
"Great material! Lots of info covered. Very
well written."
-
Webmaster Training attendee
| Benefits of Webmaster Training |
• Learn to create a site that better meets your organization's
needs
• Develop the ability to manage your efforts for maximum results
• Learn to best design your pages and site for enhanced user
experience
• Manage your site within the culture and structure of your
organization
• Save money on your site operations
• Increase your site traffic
• Learn tricks of the trade
• See best how to manage difficult situations and challenges
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| Who
Should Attend |
• Webmasters
• Web Site Administrators
• Managers responsible for web site
operations
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What You'll Receive |
• Webmaster Training Manual with valuable
instruction, examples, hands-on excercises, and resources
• Personal attention and emphasis on your
site's challenge areas
• Choice of one of the recommended books used
in training
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Course
Outline |
I. Strategy / Goals
• Strategy
• Understanding Industry Dynamics
• Metrics
• Time Management
• Creating a useful site
II. Web Basics
• How the Web Works
• Server basics
• Network basics
• Scripting languages
• Databases
• Web Tools
III. Web Site Hosting
• In-house server hosting
• Shared hosting
• Dedicated hosting
• Choosing a host
• Working with a host
IV. Content Development
• Content sources
• Publishing process (Development, review, approval)
• Version control
• Writing for the web
• Site integration
• Legal Considerations
V. Development and Project Management
• Site Design basics
• Planning
• Development options
• Managing a Web Team
• Outsourcing
• Documentation
VI. Organizational integration
• CRM
• Budgeting
• Leveraging corporate assets
• Communication
• Coordination
VII. Marketing
• Banners
• Search Engines
• E-mail
• Campaign marketing
• Cross-channel marketing
• Marketing approaches
• Market research
• Domain names
VIII. Troubleshooting
• Prepare
• Prevention
• Have support team
• Resources
• Documentation
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Contact
Advantage Internet Marketing today to schedule
Webmaster Training in Maryland.
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