Custom Wordpress Development
Advantage Internet Marketing work with many different Content Management Systems, but the one that we use the most is Wordpress. While Wordpress started as a blog, it has quickly grown since 2003 into a powerful content management system. Over 4 million websites on the internet today currently use Wordpress to power their website with the next content management system coming at less then 1.5 million. Needless to say, there's a reason Wordpress is dominating the market.
Features
One of the reasons that we use Wordpress for the majority of the projects that we work on, is the plethora of features that equip Wordpress users with the highest quality content management system being used today. Some of these include:
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Full Standards Compliance
Having a standards compliant website is vitally important to your website because it ensures that you are able to use Wordpress across any of today's modern browsers, but also helps to ensure that it will function correctly for your users. -
Themes
Wordpress' full theme system allows us to change or modify your website in one place and have it change across the entire site while still keeping your content in place. This is great for whether you want a new look for your site or if you update information. -
Comments
Wordpress' commenting system is top of the line! The use of comments in your blogs (or in your pages, if you want) helps you to stay connected with your customers and ensures that you get to hear their thoughts on what you're writing about. -
Upgrades
Wordpress upgrades are easy and quickly installed, insuring that your site is always using the latest software and is always secure. -
Editing
Wordpress makes it easy to edit and add content to your site with a first class WYSIWYG editor! If you are able to edit a Microsoft Word docutment, then you'll have no problem editing your content.
Plugins
Another reason why Wordpress is our number one choice in providing you with a top notch Content Management System, is because there are endless possibilities into its functionality using what they call “Plugins.” These plugins help to add functionality not present in the core Wordpress system. There have been over 15,000 plugins created so far and the best part is, if it hasn't been created yet, our Wordpress development team is capable of creating a plugin just for your site that will provide exactly the functionality that you need. Some of the functionality that we've added to sites in the past are:
- Complex Menu Systems
- Business Directory
- Calendars
- Events Lists
- Search Engine Optimization
- Forms
- Ecommerce Solutions
- Image Galleries
- Image Rotators
- Social Networking Integration
- Multiple User Systems
- Latest News
Our Strategy
We sit down with you to work through exactly what you are looking for in your new site, helping to equip you to build the site that will best serve not only you, but also your customers. A major focus for us is always the customer experience and we know how vital it is that your site is usable. We'll have our design team put together a winning design utilizing the latest trends and marketing strategies in the industry that will not only please you but the people who will be using your site.
After your approval, we begin building the Wordpress theme and creating your content. When both of these are complete, we put them together, constructing your site structure, and adding any neccesary plugins. The final thing that we do before getting your approval to take the site live is to use our results driven Internet Marketing strategies and techniques to give your site the one over, to ensure that it gets in front of your desired customer.
Case Study
One of our clients, Therapeutic Kneads, approached us about a year after we had launched their initial site and asked us if we could add some increased interactivity and features to their existing site and provide them with the ability to be able to make changes themselves. We said, “Of course, it's our specialty!”
We took their existing site and built a Content Management System around it using Wordpress and giving them full control over the content of their site. We incorporated in a calendar that integrates with their existing Google Calendar account thus allowing them to keep their clients informed of what is going on.
Contact us today to get started on your content management system.
