Blog

In the digital marketing world, a call to action, or CTA,  is a message that accompanies digital content that instructs an audience to make an immediate response. As an internet user, you’ve surely seen these before. When you own a business and you’re offering a product or service to the public, a call-to-action is essential […]

If you run a non-profit organization, you may not have an extensive budget to spend on digital marketing. There are plenty of cost-effective ways you can get the word out about your organization. Whether you choose to market online on your own or work alongside a local, reasonably-priced digital marketing firm, these are some effective […]

Gen X, Gen Y, Gen Z…it can be tough to keep different generations straight these days. With new generations come new technologies, lifestyles, and trends. Capturing the attention of each generation of people to increase brand awareness can be a difficult task depending on the market your business resides in. Instead, focusing on key groups […]

An attractive and informative website is critical for businesses to succeed in today’s digital age. Everyone wants a great web design but many are mislead about what makes a successful one. Take a look at some of these common myths about web design:   Myth #1: The Home Page is All That Matters Even though […]

As we near the end of 2019 and get ready to close out the decade, it’s important to establish goals for your businesses for the coming months and even years. Planning ahead is a huge necessity for success, and if you want to grow your business, you need to make a list of solid goals […]

Today is Giving Tuesday, annually recognized as the Tuesday following Thanksgiving. What began as an inspiring idea quickly turned into a global movement that encourages people to donate to local organizations and nonprofits in their community as the ‘giving season’ commences. Since the birth of the idea in 2012, Giving Tuesday has grown into its own […]

The year is quickly coming to a close, and as we prepare for Thanksgiving it’s important to remember all of the things we have come to appreciate in 2019. It takes a lot to run a business, but here you are – still working hard at it! Whether it’s your first year or your 50th, […]

Most consumers in 2019 use their mobile phones to perform online searches, shop, and access social media, and this isn’t something that’s likely to change in 2020. Your website might look flawless on a desktop computer, but if it isn’t optimized for mobile devices, you could be missing out on hundreds of potential customers and […]

The holidays are right around the corner, and if you’re not using the joy and excitement the season brings to your advantage when it comes to promoting your business online, what are you waiting for?! It’s the perfect time to engage with your customers online and connect with them over holiday traditions, gift ideas, travel […]

Times have changed from the days of relying on print advertisements to help promote your business. In the past, it would have been efficient to pass out fliers, pay for a billboard, or even put an ad in the paper. Nowadays, businesses get most of their customers and clients online. Because this is the case, […]