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Google Ads is a powerful advertising platform that allows businesses to reach their target audience through targeted ads on Google search results, YouTube, and other search sites. While creating an effective ad campaign is crucial, using Google Ads extensions can take your ad campaign to the next level. Take a look at some of the […]

Everyone loves a good story. They can be entertaining, motivational, insightful, or otherwise evoking of emotion. An outcome of good storytelling is the formation and maintaining of relationships. This is because stories bring people of different backgrounds together and keep them engaged. This is exactly what your brand should be doing when developing your overall […]

When making posts to your company’s Facebook page, it’s essential to know who your customers are, when they’re most active online, and what it is that truly interests them. If your posts are sparse, lacking attractiveness, or simply not optimized for high engagement, you may believe your social media marketing efforts aren’t worthwhile. Check out these helpful tips […]

As 2016 draws to a close, it is time to think about the most recent web design trends that we’ve been seeing the later part of this year, and whether or not we think they’ll stay fast or fade away for something greater.  Web design has come a long way and it’s not about to […]

Recently we came across an article published by KOMARKETING on the “state of Pay-per-click”.  We really appreciated the political pun, we also agree that more and more organizations are more confident that PPC works now than last year, and this is based on our in -house experience.  Here is what the article had to say: […]

Viral Videos usually aren’t made, they are born, like magic; they just happen.  Im not saying you can’t try your hardest strategically and invest in development and production to put out a viral-worthy video, im just saying it’s basically like hitting the content marketing lottery.  There are currently over 1 billion videos on Youtube right […]

This past October, Google announced that it would be adjusting its search results so that visitors searching for businesses will be directed to the most reputable locations based on quality reviews left by trusted publishers. What this means is that Google will take into account several to hundreds of reviews from across the web, and […]

We understand that social media can be an afterthought for small business, it’s impact is often hard to validate, but we still encourage all of our clients to use it as a tool and to learn how to use it for growth.  Recently Small Business Trends posted an article: “45 Creative Social Media Marketing Tips […]

At Advantage Internet Marketing we consider ourselves Pay-Per-Click Experts.  We pride ourselves in being educated on the most up to date PPC marketing strategies.  We also refine our PPC on a daily and ongoing business and excel at testing.  Some businesses are still managing their own Pay-Per-Click Efforts and while we don’t recommend it, running […]

Infotainment. You may have heard this buzzword recently in several marketing articles around the web, but what is this new term exactly? And what are we to learn and expect of one of 2017’s most important marketing trends? Infotainment is quite simply put this way: broadcast materials that are meant to both inform and entertain. […]