Picking the Perfect Picture for Digital Marketing
In the ever-evolving digital marketing landscape, visuals are a powerful tool for capturing attention and driving engagement. However, selecting the right picture goes beyond simply choosing an appealing image. Different digital marketing platforms have unique requirements and audiences, each needing careful consideration regarding visual selection. Keep reading to dive into the importance of choosing the […]
Why Use Google Ads Extensions
Google Ads is a powerful advertising platform that allows businesses to reach their target audience through targeted ads on Google search results, YouTube, and other search sites. While creating an effective ad campaign is crucial, using Google Ads extensions can take your ad campaign to the next level. Take a look at some of the […]
Marketing Terms Explained: What is Brand Storytelling?
Everyone loves a good story. They can be entertaining, motivational, insightful, or otherwise evoking of emotion. An outcome of good storytelling is the formation and maintaining of relationships. This is because stories bring people of different backgrounds together and keep them engaged. This is exactly what your brand should be doing when developing your overall […]
4 Crucial Tips for Improving Customer Engagement on Facebook
When making posts to your company’s Facebook page, it’s essential to know who your customers are, when they’re most active online, and what it is that truly interests them. If your posts are sparse, lacking attractiveness, or simply not optimized for high engagement, you may believe your social media marketing efforts aren’t worthwhile. Check out these helpful tips […]
6 Startup Web Design Trends to Consider for 2017
As 2016 draws to a close, it is time to think about the most recent web design trends that we’ve been seeing the later part of this year, and whether or not we think they’ll stay fast or fade away for something greater. Web design has come a long way and it’s not about to […]
Why 68% of Organizations Feel More Confident In Their PPC
Recently we came across an article published by KOMARKETING on the “state of Pay-per-click”. We really appreciated the political pun, we also agree that more and more organizations are more confident that PPC works now than last year, and this is based on our in -house experience. Here is what the article had to say: […]
Why Your Video Won’t Go Viral
Viral Videos usually aren’t made, they are born, like magic; they just happen. Im not saying you can’t try your hardest strategically and invest in development and production to put out a viral-worthy video, im just saying it’s basically like hitting the content marketing lottery. There are currently over 1 billion videos on Youtube right […]
Optimizing For Google’s Featured Review System
This past October, Google announced that it would be adjusting its search results so that visitors searching for businesses will be directed to the most reputable locations based on quality reviews left by trusted publishers. What this means is that Google will take into account several to hundreds of reviews from across the web, and […]
Creative Social Media Marketing Tips You Don’t Hear Every Day
We understand that social media can be an afterthought for small business, it’s impact is often hard to validate, but we still encourage all of our clients to use it as a tool and to learn how to use it for growth. Recently Small Business Trends posted an article: “45 Creative Social Media Marketing Tips […]
8 Pay-Per-Click Mistakes You Could Be Making: An Infographic
At Advantage Internet Marketing we consider ourselves Pay-Per-Click Experts. We pride ourselves in being educated on the most up to date PPC marketing strategies. We also refine our PPC on a daily and ongoing business and excel at testing. Some businesses are still managing their own Pay-Per-Click Efforts and while we don’t recommend it, running […]