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Social media is an important tool for business owners and it is constantly changing. When done correctly, social media gives brands access to their target audience and expands their business. However, the only way brands are successful with social media marketing is to stay up to date with the latest social media trends. Take a […]

When it comes to marketing your business online, there are 5 important areas to focus on: Web Design, Content, SEO, Advertising, and Social Media. Here’s a closer look at each of these essential digital marketing aspects your business must address. Web Design – Getting the Facts Straight About Effective Web Design An attractive and informative […]

In the early days of website development, building a new website required hard-coding – a skillset that not just anyone possessed. Coding a website from the ground up was quite a chore. However, it was not nearly the chore it would be today, as successful websites include much greater detail and functionality in 2020 than […]

Getting a startup off the ground is no small feat and you’ve put in the work to make it happen. You’re starting to grow your list of clients and customers. You’ve made some good hires. You might even have a decent space to run your company out of. All that’s left is to succeed as […]

Your business has undoubtedly undergone a significant change recently due to the global pandemic of COVID-19. Whether or not you can still operate as “normal” in providing your customers with the products and services you offer depends on whether or not your business is considered “essential” in the eyes of the government. If your business […]

Digital marketing has become an important aspect of every type of business. Whether you have a large budget or a small one, there are various ways you can market your business online. That’s where a digital marketing specialist comes in. Hiring a specialist for this vital part of your business will help you grow your […]

Are you having trouble converting your website visitors into actual leads? In 2020, it takes much more than an eye-catching website layout to convince potential customers that they should give you their business. In fact, for small business owners, your website could actually be driving potential customers to your competition, meaning you could be missing […]

Everyone loves a good story. They can be entertaining, motivational, insightful, or otherwise evoking of emotion. An outcome of good storytelling is the formation and maintaining of relationships. This is because stories bring people of different backgrounds together and keep them engaged. This is exactly what your brand should be doing when developing your overall […]

In the digital marketing world, a call to action, or CTA,  is a message that accompanies digital content that instructs an audience to make an immediate response. As an internet user, you’ve surely seen these before. When you own a business and you’re offering a product or service to the public, a call-to-action is essential […]

If you run a non-profit organization, you may not have an extensive budget to spend on digital marketing. There are plenty of cost-effective ways you can get the word out about your organization. Whether you choose to market online on your own or work alongside a local, reasonably-priced digital marketing firm, these are some effective […]