Advantage IM is Excited to Launch: vox-pop-communications.com

Written by: Conrad Davenport
September 20, 2013

We are excited to announce the launch of vox-pop-communications.com.  VoxPop Communications is a Maryland communications company that provides their clients with graphic design, advertising, copywriting, marketing, and public relations services. When we first sat down with David Baker, one of the three owners of the company, their excitement, dedication, and passion for their clients and their craft was blatantly obvious, but not appearing on their current site.

Existing Brand Guidelines

Working with VoxPop we determined some demographics for their target audience and established goals for the website.  Throughout the project we worked closely with their Creative Director to work within the company’s brand and stay true to the heart of who exactly VoxPop is.   While keeping the existing brand in tact, we worked to ensure the design had a great user experience, was easy to use, and was most  of all, engaging.

An Interactive Experience

From the beginning, we knew that we wanted the design to stand out from VoxPop’s competitors.  jQuery was relied on heavily to provide engaging, but usable, interactive features and animations.  These animations and features were included on the Home Page as the content is displayed, in the interactive web portfolio, on the Meet the VoxPeeps page, and worked into the site’s call-to-actions, one of our favorite parts of the site.  Utilizing custom artwork provided by VoxPop’s Creative Director, we developed an animated call-to-action that animated into the browser and showcased the faces of Vox Pop, the VoxPeeps. Another important factor for this project was it’s need to function and operate well on tablets like Apple’s iPad and we think that it really presents a beautiful experience in the tablet world.

Finishing Touches

After building a beautiful and functional site based around the marketing strategies and brand guidelines, we optimized the site for Search Engines to ensure that people could find it and worked with VoxPop to bring the site live.   Whether you are looking for a Carroll County Graphic Design Company or a Carroll County Marketing Agency or something in between, VoxPop helps to give their clients a more professional, consistent image.

As always our focus is always results, from the marketing, to the design, to the development, to the SEO, our goal is for our clients to grow. If you would like to learn how we can help your company grow contact us using the form below or give us a call at: 410.549.4737.