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Advantage Internet Marketing Launches

We are excited to announce the launch of Archway Remodeling, is a Westminster, Maryland Deck and Remodeling Contractor that specializes in providing Maryland residents with Decks, Windows and Doors, Roofing, Siding, Home Additions, and Basement Remodeling services.

When we sat down with Archway Remodeling, we learned through our discussion, that Archway Remodeling was a great contractor whose existing website just didn’t showcase the quality and attention to detail that they brought to their projects.


The Experience You Need

Over the last 15 years in business, we’ve done a number of websites for deck, patio, and outdoor living space contractors. The thing that we’ve learned through our site research process is that what really sets apart these contractors is the quality of their pictures and their level of experience, which often go hand-in-hand. Archway has been improving the homes of customers in Maryland for the last 25 years and this simply did not come across at all on their existing website. Their experience wasn’t drawn to the users attention and their pictures were small stock photography that you couldn’t see the quality of their work. Typically when we review websites with these problems, it’s because either a) they don’t have the experience to tout or b) the quality of their projects is sub-par. (If your existing site suffers from either of these conditions, this is how your potential customers are viewing your company as well.) We were blown away as we began to work with the owner and learned about their 25 years of experience and saw the high-quality work that they produce. These became two of the main focuses of the new website.


A Diverse Selection of Services

One of the most important pieces of the puzzle that we’re working to assemble for our customers is how should they be presented. Archway provides Maryland home owners with decks, windows, doors, roofs, home additions, remodeling, and the list goes on and on. Our job is to determine, “Okay, you provide all of these services, but what is your focus? What is the majority of your work coming in?” Sometimes it’s not always this simple, but often, there’s 1 or 2 main services that they provide that are truly their bread and butter. For Archway Remodeling, it was decks. We took a look at the services that they provided and saw that it broke down nicely into Decks and Remodeling Services. Segmenting the site this way is important for several reasons:

  1. All of his services are still being touted on the website, which is very important, so that business is not lost because a user thinks that you don’t provide a service.
  2. It helps establish their company as experts in whichever field is showcased or spotlighted, in this case, decks.
  3. This not only helps in communicating expertise to potential customers, but also helps to influence the search engines in seeing that the field in question is in the top level navigation and thus more important.


From Beginning to End

This is a small glimpse into the level, care, and thought that we put into the marketing strategies, design, and SEO of each of our sites. The reality is that there are HUNDREDS of factors that influence the user’s experience on your site, whether they move forward with your company or not, and also, how the search engines rank your website.

At Advantage Internet Marketing, we look at the big picture as well as the small details. Our strategies for marketing and SEO are involved throughout the entire process from the moment we initially speak to the launch of the site and beyond. We continue to work with our clients to further optimize and fine-tune their site, tracking rankings and leads into the future. All of that to say, our focus is always results and our goal is for our clients to grow. If you would like to learn how we can help your company grow, contact us using the form below or give us a call at: (410)848-4737.

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