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Marketing Terms Explained: What is a Call-to-Action (CTA)?

call-to-action

In the digital marketing world, a call to action, or CTA,  is a message that accompanies digital content that instructs an audience to make an immediate response. As an internet user, you’ve surely seen these before. When you own a business and you’re offering a product or service to the public, a call-to-action is essential […]