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5 Online Marketing Mistakes to Avoid

Written by:
October 1, 2019

How do customers find your business online? Most perform Google searches, others use social media, and some rely on Yelp to find reputable and credible businesses to hire for the services they need. If you aren’t using the most up-to-date marketing strategies to increase your brand’s visibility online, you’re significantly lowering your potential for growing your business and getting the leads and conversions you deserve.

bad marketing strategies

Take a look at some of the most common online marketing mistakes people are making today to ensure you’re not implementing practices that are actually hurting your business:

Marketing Mistake #1: Ignoring the Need for Mobile Optimization

It’s a proven fact: More consumers who use the internet to find the products and services they need are using mobile devices than desktop computers. Your website appears differently on a mobile phone or tablet than it does on a large desktop or laptop screen, and if your site isn’t designed with mobile optimization, your potential customers may find it difficult or even impossible to navigate it properly.

Marketing Mistake #2: Not Investing in Online Marketing Solutions

The most successful marketing tools available to promote your brand online include:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing (SMM)

With an online marketing expert behind the wheel, implementing any of these tools can spark a significant and ongoing interest in your business in online consumers. It’s highly beneficial to use at least one of these methods, and most successful companies invest in all three.

Marketing Mistake #3: Having an Outdated Website

When you’re looking for a product or service online, which brands do you trust the most? Many online consumers will be quick to press their browser’s back button if they click a link that takes them to an unattractive, archaic-looking website. It’s 2019, and the resources are readily available to get your business the professional and attractive website it needs to keep potential customers on your page.

Marketing Mistake #4: Not Focusing on Online Reviews

Your online reputation is hugely considered by consumers when they’re looking for a company to hire. If you’re not satisfied customers to leave their feedback on your business online, potential customers will have a difficult time believing you are a credible and reputable business. The more positive online reviews you have, the more customers will see you as a trustworthy company that is worth their time and money.

Marketing Mistake #5: Going At It Alone

Online marketing is an ever-changing and advancing field. The professionals who practice it have the time and experience to understand what strategies are successful and what to avoid. At Advantage Internet Marketing, we’re not here to let you waste your time and money on marketing your business with outdated and inefficient practices. We provide quality online marketing services that save you time, grow your business, and increase your leads and conversions.

Ready to learn more? Contact us today and we’d be happy to chat with you about your business’s online marketing needs.

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