Should You Be Advertising on Facebook?
In today’s digital landscape, businesses constantly seek effective ways to reach and engage their target audience. With over 2.8 billion monthly active users, Facebook presents a compelling opportunity for businesses to advertise and connect with a vast pool of potential customers. However, before integrating Facebook advertising into your marketing strategy, it’s crucial to assess its […]
Why Use Google Ads Extensions
Google Ads is a powerful advertising platform that allows businesses to reach their target audience through targeted ads on Google search results, YouTube, and other search sites. While creating an effective ad campaign is crucial, using Google Ads extensions can take your ad campaign to the next level. Take a look at some of the […]
Top 5 Blogs to Help You Understand Digital Marketing
When it comes to marketing your business online, there are 5 important areas to focus on: Web Design, Content, SEO, Advertising, and Social Media. Here’s a closer look at each of these essential digital marketing aspects your business must address. Web Design – Getting the Facts Straight About Effective Web Design An attractive and informative […]
Should I Hire a Digital Marketing Company for my Startup?
Getting a startup off the ground is no small feat and you’ve put in the work to make it happen. You’re starting to grow your list of clients and customers. You’ve made some good hires. You might even have a decent space to run your company out of. All that’s left is to succeed as […]
How to Continue Serving Your Customers During a Pandemic
Your business has undoubtedly undergone a significant change recently due to the global pandemic of COVID-19. Whether or not you can still operate as “normal” in providing your customers with the products and services you offer depends on whether or not your business is considered “essential” in the eyes of the government. If your business […]
Is Hiring a Digital Marketing Specialist Worth the Cost?
Digital marketing has become an important aspect of every type of business. Whether you have a large budget or a small one, there are various ways you can market your business online. That’s where a digital marketing specialist comes in. Hiring a specialist for this vital part of your business will help you grow your […]
A Guide to Digital Marketing for Non-Profits
If you run a non-profit organization, you may not have an extensive budget to spend on digital marketing. There are plenty of cost-effective ways you can get the word out about your organization. Whether you choose to market online on your own or work alongside a local, reasonably-priced digital marketing firm, these are some effective […]
Marketing to Your Audience: Millennial Edition
Gen X, Gen Y, Gen Z…it can be tough to keep different generations straight these days. With new generations come new technologies, lifestyles, and trends. Capturing the attention of each generation of people to increase brand awareness can be a difficult task depending on the market your business resides in. Instead, focusing on key groups […]
5 Holiday Marketing Tips for Small Businesses
The holidays are right around the corner, and if you’re not using the joy and excitement the season brings to your advantage when it comes to promoting your business online, what are you waiting for?! It’s the perfect time to engage with your customers online and connect with them over holiday traditions, gift ideas, travel […]
Get Your Small Business Noticed in Today’s Internet-Driven World
Times have changed from the days of relying on print advertisements to help promote your business. In the past, it would have been efficient to pass out fliers, pay for a billboard, or even put an ad in the paper. Nowadays, businesses get most of their customers and clients online. Because this is the case, […]