A Guide to Digital Marketing for Non-Profits
Written by: Advantage IM
February 4, 2020
If you run a non-profit organization, you may not have an extensive budget to spend on digital marketing. There are plenty of cost-effective ways you can get the word out about your organization. Whether you choose to market online on your own or work alongside a local, reasonably-priced digital marketing firm, these are some effective ways to get your organization’s name out there and expand your reach online:
Did you know that your website can work as a powerful marketing tool on its own? Establishing your non-profit organization’s presence online begins with creating a central hub for people to learn about and engage with your cause. Non-profits can see significant success in expanding their reach and growing their organization online when their website includes:
- An attractive design
- SEO keywords
- Mobile optimization
- Smooth navigation
- Calls to action
Despite the many changes in internet technology and the ever-increasing number of online communication platforms, email is still a relevant player in the game. Email remains one of the best ways for non-profit organizations, as well as standard businesses, to reach potential supporters and customers.
There are plenty of ways to utilize email marketing to benefit your non-profit organization. Consider starting a newsletter that updates subscribers on upcoming events, shares past successes or milestones, and encourages readers to take action (donate to your cause, participate in fundraisers, and so forth).
Social Media Marketing
Once you have an established website, you can begin to explore other online platforms that offer an opportunity for interacting with potential supporters and spreading awareness. Posting regularly to your organization’s social media profiles on Facebook, Instagram, Twitter, LinkedIn, or YouTube pages is a good start when trying to increase online awareness of your non-profit.
You can share stories about your non-profit, ask users questions, create polls, post personal stories, upload videos of your organization’s activities, share content generated by other users on topics relevant to your cause, thank supporters or donors, and much more. Platforms receive frequent updates, giving you a consistent stream of new social media marketing features to use online.
Combine Efforts for Maximum Exposure
One of the greatest parts of digital marketing is that your strategy can include a combination of efforts to improve your organization’s ability to reach more people online. Here are some creative ways your non-profit can be better poised to gain significant exposure:
- Direct traffic to your website by sharing the URL as a social media post.
- Add social links to your website so that visitors can easily find you on other platforms.
- Add a pop-up to your website that invites online visitors to subscribe to an email newsletter.
Online Marketing Help for Your Maryland Non-Profit
At Advantage Internet Marketing, we’ve worked with numerous local non-profit organizations in Carroll County and throughout the state in their efforts to grow and expand their reach online through beautiful websites, search engine optimization, social media marketing, newsletters, and more. Learn more about how we can help YOUR non-profit thrive in 2020 by calling our digital marketing experts today at 410-848-4737.