Marketing to Your Audience: Millennial Edition
Written by: Advantage IM
January 21, 2020
Gen X, Gen Y, Gen Z…it can be tough to keep different generations straight these days. With new generations come new technologies, lifestyles, and trends. Capturing the attention of each generation of people to increase brand awareness can be a difficult task depending on the market your business resides in. Instead, focusing on key groups that make up the majority of consumers, such as Millennials, can be highly beneficial to your business.
Marketing your business online can be fruitless labor if you don’t consider your audience. Today, we’d like to shine a spotlight on Millennials: an audience who you should definitely be trying to sell to in 2020, and beyond.
WHO Millennials are:
This year, Millennials are between the ages of 20-40 years old. This range of consumers uses the internet to complete hundreds of tasks per day – both for work and their personal interests. They are keen on accessing information through mobile devices like smartphones and tablets and do much of their internet browsing and shopping while on-the-go.
WHERE to Market to Millennials:
Nearly 9 out of 10 of all Millennials have a Facebook account, so this is one platform you must use to your business’s advantage in 2020. This generation is all over online platforms, using them for just about everything they need and desire. In addition to Facebook, here are a few other platforms that it’s important to market on when you’re trying to capture the attention of the Millennial population:
WHY You Should be Marketing to Millennials:
No matter what product or service you’re selling to consumers, there’s a good chance Millennials make up a significant portion of your audience. They are, after all, the largest living generation in 2020. Garnering their loyalty involves getting their attention – and keeping it. Since Millennials don’t respond as well to those traditional marketing and advertising tactics you’ve previously used, it’s important to understand this audience in order to successfully gain their trust – and their business.
HOW Your Business can Market to Millennials:
This internet-driven generation uses social media more than any other group of consumers. Simply having social media profiles as a business isn’t enough to get this generation of consumers to latch onto your brand. You’ll need to develop a social media marketing strategy and be active in creating and sharing relevant content on your business’s Facebook, Twitter, Instagram, YouTube, and other social media profiles if you’re going to get the Millennial audience hooked on your brand. Some online marketing tactics that you can add to your business’s marketing plan include:
- Share educational content on your brand via social media.
- Encourage engagement via social media with contests, giveaways, and hashtag campaigns.
- Boost your higher-quality content on Facebook to expand your reach.
- Optimize your content for social media.
- Use video to tell the story of your business on social media.
- Respond to your followers’ comments and inquiries immediately after they engage with a post.
- Appeal to their values: memorable experiences, social identity, etc.
- Be transparent and honest in your marketing.
- Sell your purpose rather than just your product.
- Be authentic and avoid obvious ad-speech.
- Use social media posts to start a conversation with your audience.
We’ve Got the Online Marketing Strategy Your Business Needs
Not sure where to start when adjusting your business’s marketing strategy to reach a Millennial audience? Advantage Internet Marketing is here to help! Our internet marketing specialists keep a close eye on market trends and habits of consumers of all generations. We can provide the strategy your business needs to reach a wider audience and get the clicks and calls you need to maintain a successful business in Maryland. Give us a call at 410-848-4737 and start marketing to Millennials today!