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Why Use Google Ads Extensions

Written by:
March 20, 2023

Google Ads is a powerful advertising platform that allows businesses to reach their target audience through targeted ads on Google search results, YouTube, and other search sites. While creating an effective ad campaign is crucial, using Google Ads extensions can take your ad campaign to the next level. Take a look at some of the many benefits of using Google Ads extensions and why they are essential to your advertising success.

What are Google Ads Extensions?

Google Ads extensions are additional features that you can add to your ads to provide more information or a specific call to action. They appear below your ad text and can include clickable links, phone numbers, location information, pricing, and more. Using these extensions allows you to make your ads more relevant, engaging, and effective in reaching your target audience.

Benefits of Using Google Ads Extensions

Utilizing Google Ads extensions comes with a variety of benefits, including:

Increased Ad Visibility: Google Ads extensions increase the visibility of your ads and allow your business to stand out from your competitors. Extensions can make your ads larger and more eye-catching and can provide more information to the user.

Improved Click-Through Rates: Google Ads extensions increase the chances of the user clicking on your ad and visiting your website. They improve the ad’s click-through rate by providing additional information relevant to the user’s search. 

Enhanced User Experience: Google Ads extensions can improve the user experience by providing more information and options. For example, adding a phone number extension can allow the user to call your business directly from the ad without visiting your website.

Higher Ad Rank: Google Ads extensions can improve your ad’s quality score and ad rank. This means that your ad will be more likely to appear higher on the Search Engine Results Page (SERP), which can increase visibility and click-through rates.

Lower Cost-Per-Click: By using Google Ads extensions, you can increase the quality score of your ad, which can lower your cost-per-click. This means that you can get more clicks for your advertising budget.

Types of Google Ads Extensions

  • Sitelink Extensions: These extensions allow you to include additional links to different pages on your website.
  • Call Extensions: These extensions allow users to call your business directly from the ad.
  • Location Extensions: These extensions display your business’s address and phone number on the ad.
  • Price Extensions: These extensions allow you to display pricing information for your products or services.
  • Review Extensions: These extensions display third-party reviews and ratings of your business.

Google Ads extensions are an essential component of an effective advertising campaign. They can increase ad visibility, improve click-through rates, enhance the user experience, improve ad rank, and lower cost-per-click. Google Ads extensions provide more relevant and useful information to your target audience and increase your chances of converting them into customers. So, if you’re not using Google Ads extensions already, it’s time to start exploring the different types and how they can benefit your business.

Leave it to the Internet Marketing Experts

Still have questions about Google Ads extensions and how to use them? Don’t have time to market your business online? Let the internet marketing experts at Advantage Internet Marketing help you. We help businesses market and grow by providing results-based internet marketing strategies and comprehensive website designs. Contact us today to learn how we can help with your business. 

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