After you’ve launched a website for your business, you may be thinking that the hard work is over, but having a well-designed website is only half the battle. Now it’s time to drive traffic to your newly-designed website, and blogs are a great way to do it. Businesses of all sizes can make blogging part of their marketing strategy since doing so will increase traffic to your website, build trust with customers, and expand your brand.
Need more convincing? Check out these five reasons why your business should have a blog.
1. Drive Traffic
The number one reason why your business should have a blog is to increase traffic to your company website. Blogs create relevant content and are a great way to keep the website updated with fresh content. The more relevant blog content you produce, the more opportunities your business will have to show up in search engines and drive organic traffic to the website.
2. Keep Your Audience Updated About Your Business
While you can use your website to keep your customers updated on your business, company websites offers more practical and straightforward content. Blog content, on the other hand, gives you more flexibility to connect with customers. You can use blog posts to share updates showing who you are as a business and not just what you do.
3. Establish Trust
Content marketing gives businesses the opportunity to convey their values and expertise in a way that other forms of advertising may not be able to. Blogs allow existing and potential customers to get familiar with who you are as a business and what value you provide. In addition to giving customers an inside look into your business, blogs can also make a company appear more professional by writing about relevant topics pertaining to their industry and exhibiting expertise in the blog posts. As a result, customers will begin to trust the business more as more blogs are written.
4. Create Content for Social Media
Do you struggle to create relevant content for your social media accounts? Blogs can help. Once a blog is published, there’s no need to rewrite it on social media. Instead, businesses can share a link to their newest blog post on social media platforms and ask readers to share or like the post. This strategy works across all social media platforms.
5. Educate and Engage Readers
Consumers like to be informed, and blogs are one of the best ways to share knowledge with your target audience. With the help of your blog, you can talk about your services and products, share content timely and comment on industry trends. Not only can businesses inform their audience, but they can also use blogs to show how their business can be a solution to various problems.
Advantage Internet Marketing is here to help businesses establish well-designed websites and keep them updated with relevant, high-quality content. If your business website needs to be updated or if you simply want to start incorporating blogs into your marketing strategy, let the experts at Advantage Internet Marketing help. Contact us today to get started.