Social media is an important tool for business owners and it is constantly changing. When done correctly, social media gives brands access to their target audience and expands their business. However, the only way brands are successful with social media marketing is to stay up to date with the latest social media trends. Take a look at some of the social media trends businesses should be aware of in 2023.
Social Media for Customer Care
The pandemic forever changed the way customers interact with businesses. Throughout the pandemic, customers turned to branded social media accounts to address their customer service questions and needs. In 2023, this trend is expected to continue. Customer care is an important component of social media marketing, and brands should be prepared to respond to their customers via their social media accounts.
Emphasis on Keyword Search and SEO
Consumers are using specific words and phrases on social media to find products and services they are looking for. According to Google’s internal data, nearly 40% of Gen Z prefer using Tik Tok and Instagram for searches over Google. That means in 2023, businesses should be prepared to have a bigger social media presence and optimize keywords. If businesses want their content to be discovered, they should be optimizing their posts with keywords.
Emphasis on Short Videos
Video is an important content format that businesses need to utilize. In 2023, it is predicted that video content will continue to be more effective than still photos. However, brands don’t need to worry about producing lengthy, expensive video campaigns. Instead, they can focus on producing short video content recorded directly on their phone and edited in-app. Instagram reels and Tik Tok videos are great examples of this trend.
Embracing Smaller Platforms
While most businesses focus on social media platforms such as Facebook, Instagram, and Tik Tok, it’s beneficial to look into marketing on smaller platforms, such as Pinterest and LinkedIn. These smaller platforms saw a significant increase during the pandemic, and in 2023, it is predicted that these platforms will continue to grow. Businesses will continue to utilize these smaller platforms to reach their target audience and gain more customers.
Social Media for Shopping
In 2022, there was a steady rise in social commerce. That means customers were buying products and services directly through a brand’s social media. According to a HubSpot survey, about 36% of social media users purchased a product directly from Facebook, and 24.5% of consumers who used Instagram have purchased products directly from the social media platform. Businesses should optimize their social media platforms to sell their products and services.
We Know Social Media
The social media specialists at Advantage Internet Marketing stay on top of the latest social media trends so you don’t have to. We ensure that your business has a notable social media presence and that your posts are reaching your target audience. By creating a proven, effective social media marketing strategy, Advantage Internet Marketing helps your business reach more potential customers and generate leads. Contact us today to learn more about how we can help your business.