When it comes to marketing your business online, there are 5 important areas to focus on: Web Design, Content, SEO, Advertising, and Social Media. Here’s a closer look at each of these essential digital marketing aspects your business must address.
Web Design – Getting the Facts Straight About Effective Web Design
An attractive and informative website is critical for businesses to succeed in today’s digital age. Everyone wants a great web design but many are mislead about what makes a successful one. We’re a digital marketing company dedicated to ensuring our clients understand the truth about what their business’ website needs in order to best reflect their brand and position them for success. Take a look at some of these common myths about web design and the facts that debunk them.
Content – Writing Smart Blog Content to Grow Your Business
Blogging for your business is an efficient marketing tool that helps solidify your brand’s web presence and expand your digital reach. This leads to greater website views, more engagements, and ideally, a whole lot of new leads for your business. But what does it take to create smart content that consistently attracts readers and allows your website to climb successfully towards the top of search engine rankings? Find out here!
SEO – Adapting Your Business’ SEO to the Search Habits of Today’s Consumers
Alexa reads us the morning news and tells us how much traffic we can anticipate on our commute into work. Siri informs us of the name of the nearest taco joint and gives us step-by-step directions to get there. Google predicts our inquiries before we can even type more than two letters in the search bar. In today’s world, we are essentially carrying artificial intelligence around with us everywhere we go, and this technology doesn’t seem to be on its way out anytime soon. If you aren’t making the proper adjustments to adapt your website and marketing efforts, your business might be suffering. Here’s what you need to know to better optimize your business for today’s tech-reliant consumers.
Advertising – Using Google Ads to Boost Traffic to Your Website
Google Ads is a highly effective form of pay-per-click advertisement that allows businesses to display small advertisements to web users when they perform searches online. When you search for something on Google, you might notice these text advertisements and easily recognize them as ads, as they are clearly marked as such. Perhaps you’ve become conditioned to scroll past these ads, or maybe you have a history of finding great links there. Either way, there’s no denying that they’re successful in getting businesses more website traffic. Read on to learn more about Google Ads and how they can benefit you and your business.
Social Media – Improving Your Business’ Online Presence with Social Media
Social media is one of the most pervasive mechanisms of our times. Facebook, Twitter, Instagram, Snapchat and all of the other social media channels can sometimes feel like they’re clawing their way into every aspect of our lives. However, if you own or operate a business, then you need to get comfortable with the idea of seeing more social media at work because you should certainly have a presence there, and it’s not necessarily for the reasons you might think. Find out why here.
We Can Help You Market Your Business Online
Advantage Internet Marketing is your one-stop-shop for all of your Maryland digital marketing needs. No matter the budget, we can help your business. Whether it’s something small such as Google advertising or monthly social media posting, or something bigger like a brand new website, we have a solution for you. Call or contact us today to get started!