Blogging for your business is an efficient marketing tool that helps solidify your brand’s web presence and expand your digital reach. This leads to greater website views, more engagements, and ideally, a whole lot of new leads for your business. But what does it take to create smart content that consistently attracts readers and allows your website to climb successfully towards the top of search engine rankings?
Structure
Your blog or article’s layout needs to be both pleasing to the eye and nearly effortless to read. No one responds well when they ask a question via search engine only to choose a link where their answer is hidden deep within an enormous and lengthy block of text. Formatting your content properly is a necessity for keeping readers on your blog page for any longer than it takes them to click their browser’s back button! Understanding the demographics of your main audience is another efficient way to establish a solid basis for the structure of your blog posts.
Content
Search engines take the popularity and repetition of keywords and other content features found in the blog to determine where the blog page’s link should rank in the long list of search results. Luckily, there are strategies that allow you to utilize the right keywords and content while avoiding “keyword stuffing” and other common mistakes that can easily land you in trouble with Google themselves.
Tone, writing style, and readability level are all of additional importance, as you’re trying to draw in and provide helpful information to the largest group of potential customers as possible. Among the many additional features and styles you can use with your content to make it more unique and eye-catching are:
- Images
- Video
- Internal & External Links
- Infographics
- A How-To or Tutorial Component
- Checklists & To-Do Lists
- Breaking News
- Interviews
- Guest Features
Search Engine Optimization (SEO)
You’ve probably heard of SEO before, but if you don’t know what it truly is, you’re missing out on the many benefits it provides for your blog, website, and even your business as a whole. From web analysis to monitoring traffic, SEO encompasses the many actions that must be taken in order to ensure your website, blog, and online content, in general, are all being optimized for exposure to the most internet users possible in your target market.
Shareability
Your business blog will live in its own space within your company’s website, but its exposure isn’t just limited to search engines. Sharing links to your blog posts via social media (Facebook, Twitter, etc.) and encouraging readers to do the same helps to ensure that current customers and followers will read and engage with your content. The key to achieving high shareability of your blog? Eye-catching, compelling, and informative content, of course!
In need of great, fresh content for your business’s website? Advantage Internet Marketing offers monthly, weekly, and bi-weekly blogging services for businesses in Maryland and surrounding areas. Contact us to learn more about our variety of digital marketing services today!