The holidays are right around the corner, and if you’re not using the joy and excitement the season brings to your advantage when it comes to promoting your business online, what are you waiting for?! It’s the perfect time to engage with your customers online and connect with them over holiday traditions, gift ideas, travel necessities, and more. You don’t have to be a retail or e-commerce brand to use these holiday marketing tips, either. When you pair the right online marketing strategies with a professional team that knows the right ways to implement them, you’ll be all set for holiday success this year!
Tip #1: Prepare a Holiday Social Media Calendar
Mark all upcoming holidays on your social media calendar and come up with fun, themed content to post and share during the upcoming months. Planning ahead is key since some employees may be out for vacation near the holidays and social media posts may need to be created, approved, and scheduled in advance.
Tip #2: Start a Seasonal Email Campaign
Email marketing continues to be an effective strategy in promoting small businesses online. Engage with customers by sending out a “Happy Holidays” email and share any of the following:
- Recent news or updates
- Special holiday promotions and sales
- Where they can find your business online
- Photos or videos
- Upcoming events
Tip #3: Decorate Your Professional Space
If your employees are on board, take a few hours to decorate for the holidays around the office or in your retail store. This will help to get everyone in the spirit of the season and get the creative juices flowing as the new year approaches. Give your small business‘s online followers a video tour of your decorated space and get them to engage with you by asking them about their favorite holiday traditions!
Tip #4: Offer Seasonal Discounts
What consumer doesn’t love a great deal?! Offering special discounts for products and services throughout the holiday season is a great way to gain new business and get previous customers to return. Think up clever names for your holiday sales and create enticing graphics to promote them on social media.
Tip #5: Write and Share Holiday-Themed Blog Posts
Think about your audience. Who are they? What is their age range? What needs do they have that your business can satisfy? Use this information to create blog posts that will interest them and draw them to your website. Here are some helpful subject ideas for content creation that you can tailor to your small business’s products/services to give your customers a reason to click through to your blog and check out what you can offer them this holiday season:
- Holiday Travel Tips
- Winter Maintenance Suggestions (Home, Auto, etc.)
- Holiday Gift Ideas
- New Year’s Resolutions
- Holiday Favorites (Foods, Traditions, etc.)
Get Your Online Marketing Right this Holiday Season
Looking for help promoting your small business online? Advantage Internet Marketing‘s team of professionals is here to spearhead your company’s digital marketing efforts by implementing proven strategies and providing the marketing services your business needs to thrive, including website design, search engine optimization, social media marketing, and more. Contact us today at 410-848-4737 and find out how we can best serve your small business this holiday season.