Advantage Internet Marketing Launches Freedom Mobility Solutions
Written by: Conrad Davenport
February 23, 2015
We are excited to announce the launch of FreedomMobilitySolutions.com. Freedom Mobility is a Maryland Mobility Solution Company providing area residents with mobility equipment, home care equipment, home modifications, rentals, and more!
Understanding the Need
When Advantage IM takes on a project, we truly get to know our clients and try our best to learn as much as we can about not only them, but also their customers. Understanding the demographic that a company is reaching out to greatly impacts the design, marketing strategy, and search engine optimization of a site. Our designs reflect our clients typical user needs, for example, using larger fonts is a good idea for sites that may be used by older folks. Also, increasing the size of hover items (like menus) while stylish, also allows a person who isn’t as familiar with using a computer a larger target for the mouse to hit.
Capturing the Essence
All of the designs that we put together for clients are custom. We try our best to make a site as close to a visual representation of the client as we can while also including conversion and marketing strategies. Throughout the Freedom Mobility site you will their logo to help reenforce their branding and arrows. One of the big parts of what Freedom Mobility does is to help get people moving and to help them to live as normal of a life as they can. That’s a big reason why you will find arrows worked into the site design to give a sense of motion throughout the site.
An area of our business where we vary greatly from our fellow web design companies is in the area of content. A lot of other web design companies look to their clients to provide them with the content for the site. We realize that all aspects of the site work together in almost every case, we generate the content for your site to include a cohesive marketing strategy, keywords for the search engines, and valuable information for your customers to help ensure a great final product. We have a full-time content writer on staff that works with our clients to learn about their products and services and produces content copy that works and leads to site traffic and site leads. We go above and beyond to ensure the highest quality content makes it to your site and in most cases content is looked over by 4 sets of eyes before it goes live on the site for proper spelling, grammar, marketing and more.
The Finishing Touches
The site was polished off with strong, crisp stock photography and winning iconography to help users better connect with the site and to assist them in finding what they are looking for. As we do with all projects, we will continue to work with Freedom Mobility to further optimize their site, their rankings, their conversions, and their leads into the future.
As always our focus is always results, from the marketing, to the design, to the development, to the SEO, to the content, our goal is for our clients to grow. If you would like to learn how we can help your company grow, contact us using the form below or give us a call at: (410) 848-4737.