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PPC Management: How to Write Influential & Effective Ad Copy

Written by:
August 17, 2016

PPC, ROI, Maryland

We all know that Pay-Per-Click Advertising is important and critical to positioning well in search, but even if you’re targeting the best audience and have a robust bid campaign happening with a great budget, are you really getting the most out of your ad? There’s a reason why we gravitate towards businesses ads and marketing that have catchy phrases, funny slogans, interesting content, and are chock full of keywords we are looking for.

Getting started in PPC advertising if you’ve never entered the arena can be a bit daunting at first. If you’re not already familiar, PPC (pay per click) is a form of advertising in which the advertiser pays a publisher every time that their particular ad is clicked. With the advent of the success of Google AdWords, PPC advertising changed dramatically. Now, virtually any small, medium, or large business can prominently get their information out there to the consumer by way of AdWords.

There is one caution with this type of advertising, however – there are some strategies involved to ensure that someone actually clicks through, and there are a few solid tips you can put to use that will help make your PPC management skills and advertising work!

With Google AdWords, it’s an absolute requirement that you keep it concise and to the point – but the words that you put into the block do matter. You really have one chance to catch the consumer’s eye before they begin to scroll down the list of other ads and non-targeted results on the landing page. You have 25 short characters for your headline, 35 for your display URL, and 35 for your ad copy. With spaces included, this isn’t a lot, so the words you use must be effective.

If you’re starting from scratch, try to get help from a professional. Content management and PPC management services can make a world of difference in how your copy and advertising is presented. Even if it’s just to get your feet wet so you can take over the advertising helm, a knowledgeable group or person who’s very familiar with PPC management and Google AdWords can get you started on the right track.

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If your PPC campaign isn’t providing you the quality ROI you’re looking for contact us to discuss, we focus on getting results, if you don’t have a PPC campaign and are interested, let us get you started.

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