15 Reasons to be Thankful for Social Media
The year is quickly coming to a close, and as we prepare for Thanksgiving it’s important to remember all of the things we have come to appreciate in 2019. It takes a lot to run a business, but here you are – still working hard at it! Whether it’s your first year or your 50th, […]
4 Reasons You Need to be Advertising Your Business on Facebook
When you’re considering advertising your business online, you have a number of channels and platforms to choose from. Although much of your success depends on the marketing and SEO strategies that are employed, you additionally need to consider which channels to market through. Social media is a dominating force in today’s world, namely Facebook. Here’s […]
5 Online Marketing Mistakes to Avoid
How do customers find your business online? Most perform Google searches, others use social media, and some rely on Yelp to find reputable and credible businesses to hire for the services they need. If you aren’t using the most up-to-date marketing strategies to increase your brand’s visibility online, you’re significantly lowering your potential for growing […]
How a Landing Page Turns Potential Customers into Solid Leads
Your business’s website might include things like a home page, a page to explain your products/services, and a contact page. There could be other pages too, depending on what’s important to your brand. Though all of these pages are important to give potential customers a sense of who you are and what you do, a […]
Top 10 Website Essentials for Your Small Business in 2019
So your small business has a website. That’s great! It means people are able to find you online. But a plain old website isn’t going to do much more for you. The next step is to figure out how to get potential customers to stay on your website once they’re there and fill out a […]
Direct vs. Indirect Marketing: How to Approach Your Customers
The term “direct marketing” typically makes people think of door-to-door sales and similar up-close-and-personal techniques, and they aren’t far off. Direct marketing is a more upfront and straightforward approach to growing your business, while indirect marketing uses a more gentle and refined course of action. Let’s take a look at both and discuss the success […]