Though there have been many marketing philosophies about website content over the years, it is undeniable good content is important to your website’s success. The question is: What is good content and why does it matter?
Let’s take a look.
So, What is Good Content Anyway?
Good content is all about meeting the needs of your current and potential customers. After all, people come to your website for a reason; they want to learn something about you and the services you offer. Making sure website visitors get the information they need is the most important part of good content.
In Vendasta’s Spooky Stats for Websites, 46% of consumers said the most annoying thing about a website was the lack of clarity on their services. That same infographic states 50% of sales are lost because people can’t find the information they’re looking for. These are spooky statistics indeed.
Thus, we can determine good content is all about good information. According to Matt About Business, good content should be useful, original, credible, and friendly.
Useful content helps consumers make buying decisions, answers questions, and informs.
Rather than stealing from others, why not put your own unique spin on the topic? You are, after all, an expert in your field.
Trust is really important to customers. They need to know their money is in good hands and who can blame them? In a world of endless choices for who they can buy products and services from, gaining trust from your client-base is paramount.
Avoid posting fake testimonials and making yourself sound like you’re the best company in the world (even if you are.) Potential customers will check out reviews on Google, Facebook, and other sites and make their own judgments. Let your work speak for itself.
Your content should have keywords and location information for search engines, but it should also be oriented for humans first and foremost. The pages should be easy to read and your tone should be in line with your brand.
Good website content will answer the following questions:
- Who are you?
More specifically, what is the name of your business and what values do you uphold?
- What do you do?
What are your products, services, etc?
- Where are you located and what are your hours?
A lot of people will look up your website just for this and you would be surprised at how many sites lack this information.
- What is the first step to work with you?
This can be answered with a contact form, consistent calls to action, and a clear, visible phone number either on your website’s header or on every page. In the event that someone looks at your site and decides they want to sign up for your services or purchase something from you, they need to know how to do so.
Why Does Good Website Content Matter?
At the end of the day, your website is a vital part of your business. It serves as the complete guide to all things “your brand”. Even if someone has been to your physical, brick and mortar store, they may want to learn more, refer a friend, or simply engage. Give yourself the opportunity to succeed by giving your customers the potential to learn.