Advantage Internet Marketing Launches CFOSource.Net
Written by: Conrad Davenport
December 19, 2014
We are excited to announce the launch of CFOSource.net. The CFO Source is a Maryland business consultation, accounting service, and team of QuickBooks experts that specializes in providing Maryland businesses with CFO services, tax planning, business guidance, QuickBooks support, tax preparation, payroll services, and more!
When we sat down with the CFO Source, we were very impressed by their company and new print brochures and saw that their pre-existing site wasn’t optimized well and just didn’t capture the sharp image of their new visual direction.
An Existing Visual Direction
Often when clients come to us, they have a logo that they created 15 years ago in Word Art and no existing branding to build from at all, but occasionally, we will work with clients that have strong branding and print collateral that really do a fantastic job of communicating who they are, what they do, and why someone should work with them. The CFO Source fell in the latter category. As we flipped through the beautiful brochure-pack that they presented us with, we had great ideas for how to better establish their visual branding across the website and utilize the imagery, content, and ideas to create a core message to build from on the website.
A One Stop Shop
Sitting down with the Partners behind The CFO Source, we could see that they, as a team, provided a wide array of services to businesses in the area. From CFO services and business consultation services to accounting, payroll, taxes, and QuickBooks, they really could provide a one-stop shop to a businesses’ financial and accounting needs. We worked to communicate this throughout the site, but also focused on this in the header navigation and with strong icons and visuals on the home page. Using Business Consultation, Accounting, and QuickBooks as top-level navigation items helps to communicate to users that all of these segments carry equal weight and they are equally skilled at providing these services, rather than one being more important than another. Additionally, we developed an interactive feature on the home page in the banner, rather than a traditional call to action. When hovering over the “How Can We Help You?” button, an overlay is presented with some common ways that The CFO Source helps their clients to get to the next level.
The Finishing Touches
Because of the strong visual branding, we worked to keep all other visual very clean to keep the focus on the marble and blue accents throughout. We found stock photography to help reinforce the messaging where necessary to help create a professional image. The site was optimized throughout the process for Search Engines from the design, to the structure, to the copy, to the development, to ensure that new customers could find it as they looked for service across the search engines.
As always our focus is always results, from the marketing, to the design, to the development, to the SEO, our goal is for our clients to grow. If you would like to learn how we can help your company grow, contact us using the form below or give us a call at: (410)848-4737.