Americans spend countless hours each week online, almost 20% of that time that we are connected to the internet is way of social media platforms. This makes social media one of the most efficient platforms for advertising, and especially for apps. Aside form being able to target very specific audiences through Facebook and other channels, social media is one of the cheaper, sometimes free, ways of advertising. Advertising on Social Media is tricky, and without a well thought-out strategy you could be left frustrated, there are some best practices though that we can all learn from.
1. Identify your Fanbase
Every successful marketing strategy revolves around your target customers. This is one of the problems the text based werewolf game faced. After spending a year and a half developing the game, they still didn’t know their target audience.
Social media allows you to target users by age, income, gender, geography and interests. However, these targeting options are only useful if you understand your customer in detail.
2. Be Consistent and Active
You probably won’t create a strong fan base overnight. You probably won’t even create a strong fan base over the course of a month.
You have to invest in social media over the long term to make any real progress. This means that you need to login every day to engage with your followers and share new content.
3. Work With Social Media Influencers
People don’t have an equal voice on social media. An industry influencer can have more leverage than thousands of regular users.
If you want to draw attention to your app, you’ll need to identify leading influencers and reach out to them. Bloggers and industry journalists are some of the best professionals to work with. Make a compelling reason for them to draw attention to your app.
Keep in mind most bloggers aren’t sharing information out of the kindness of their hearts. They are typically compensated through advertising, so you need to provide content to engage their readers.
Whether you have been considering creating an app for your business, or just to generate revenue we can help, our app development experts are ready to hear your idea! If you already have an app and just need help with strategy and marketing to get more downloads and gain popularity, let our strategic marketing team get you on the right track! Contact us today for a quote or a meeting.