It is important to know your business’s audience, it is more important to understand your audience. You may already know who your audience is, this is usually data that lists off the gender, age and location of your key demographic. But paint a picture of this person and you may better understand them and their online interactions, what time of day they are awake and surfing the web, what sites they most frequent for example. Internet marketing and social media have made marketing to your audience easier than ever, through tracking and allow us to now market precisely to whom we want.
An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar.
Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.
According to 2015 Pew Research Center data:
• 77 percent of women use Facebook vs. 66 percent of men
• 44 percent of women use Pinterest vs. 16 percent of men
• 31 percent of women use Instagram vs. 24 percent of men
• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)
• 25 percent of men use Twitter vs. 21 percent of women
At Advantage Internet Marketing we take the guess work out of defining your audience, we are able to view your website and social media analytics to let you know exactly who you should be targeting. Not only do we define, but we also refine, we’ll help you better understand your audiences behavior so that your internet marketing efforts create the best ROI possible.