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#GivingTuesday: How Social Media Helped Globalize a Movement

giving tuesday

Today is Giving Tuesday, annually recognized as the Tuesday following Thanksgiving. What began as an inspiring idea quickly turned into a global movement that encourages people to donate to local organizations and nonprofits in their community as the ‘giving season’ commences. Since the birth of the idea in 2012, Giving Tuesday has grown into its own […]

15 Reasons to be Thankful for Social Media

give thanks

The year is quickly coming to a close, and as we prepare for Thanksgiving it’s important to remember all of the things we have come to appreciate in 2019. It takes a lot to run a business, but here you are – still working hard at it! Whether it’s your first year or your 50th, […]

Is Your Website Mobile User-Friendly?

mobile friendly website

Most consumers in 2019 use their mobile phones to perform online searches, shop, and access social media, and this isn’t something that’s likely to change in 2020. Your website might look flawless on a desktop computer, but if it isn’t optimized for mobile devices, you could be missing out on hundreds of potential customers and […]

5 Holiday Marketing Tips for Small Businesses

holiday marketing for small business

The holidays are right around the corner, and if you’re not using the joy and excitement the season brings to your advantage when it comes to promoting your business online, what are you waiting for?! It’s the perfect time to engage with your customers online and connect with them over holiday traditions, gift ideas, travel […]

Get Your Small Business Noticed in Today’s Internet-Driven World

updated modern website

Times have changed from the days of relying on print advertisements to help promote your business. In the past, it would have been efficient to pass out fliers, pay for a billboard, or even put an ad in the paper. Nowadays, businesses get most of their customers and clients online. Because this is the case, […]

Hey Siri, Is Voice Search Helping or Hurting my Business?

voice mobile search

According to Google, in 2019, more than 20% of all searches are performed using voice. The popularity of utilizing this modern search method is continuing to rise among consumers, and if your SEO strategy and website aren’t currently suited to work efficiently with this technology, Siri is likely sending potential customers to your competitors first. […]

4 Reasons You Need to be Advertising Your Business on Facebook

facebook audience

When you’re considering advertising your business online, you have a number of channels and platforms to choose from. Although much of your success depends on the marketing and SEO strategies that are employed, you additionally need to consider which channels to market through. Social media is a dominating force in today’s world, namely Facebook. Here’s […]

5 Online Marketing Mistakes to Avoid

bad marketing strategies

How do customers find your business online? Most perform Google searches, others use social media, and some rely on Yelp to find reputable and credible businesses to hire for the services they need. If you aren’t using the most up-to-date marketing strategies to increase your brand’s visibility online, you’re significantly lowering your potential for growing […]