What are WordPress Plugins, and Why Do I Need Them?
In the early days of website development, building a new website required hard-coding – a skillset that not just anyone possessed. Coding a website from the ground up was quite a chore. However, it was not nearly the chore it would be today, as successful websites include much greater detail and functionality in 2020 than […]
Should I Hire a Digital Marketing Company for my Startup?
Getting a startup off the ground is no small feat and you’ve put in the work to make it happen. You’re starting to grow your list of clients and customers. You’ve made some good hires. You might even have a decent space to run your company out of. All that’s left is to succeed as […]
How to Continue Serving Your Customers During a Pandemic
Your business has undoubtedly undergone a significant change recently due to the global pandemic of COVID-19. Whether or not you can still operate as “normal” in providing your customers with the products and services you offer depends on whether or not your business is considered “essential” in the eyes of the government. If your business […]
Is Hiring a Digital Marketing Specialist Worth the Cost?
Digital marketing has become an important aspect of every type of business. Whether you have a large budget or a small one, there are various ways you can market your business online. That’s where a digital marketing specialist comes in. Hiring a specialist for this vital part of your business will help you grow your […]
9 Reasons Potential Customers are Avoiding Your Website
Are you having trouble converting your website visitors into actual leads? In 2020, it takes much more than an eye-catching website layout to convince potential customers that they should give you their business. In fact, for small business owners, your website could actually be driving potential customers to your competition, meaning you could be missing […]
Marketing Terms Explained: What is Brand Storytelling?
Everyone loves a good story. They can be entertaining, motivational, insightful, or otherwise evoking of emotion. An outcome of good storytelling is the formation and maintaining of relationships. This is because stories bring people of different backgrounds together and keep them engaged. This is exactly what your brand should be doing when developing your overall […]
Marketing Terms Explained: What is a Call-to-Action (CTA)?
In the digital marketing world, a call to action, or CTA, is a message that accompanies digital content that instructs an audience to make an immediate response. As an internet user, you’ve surely seen these before. When you own a business and you’re offering a product or service to the public, a call-to-action is essential […]
A Guide to Digital Marketing for Non-Profits
If you run a non-profit organization, you may not have an extensive budget to spend on digital marketing. There are plenty of cost-effective ways you can get the word out about your organization. Whether you choose to market online on your own or work alongside a local, reasonably-priced digital marketing firm, these are some effective […]
Marketing to Your Audience: Millennial Edition
Gen X, Gen Y, Gen Z…it can be tough to keep different generations straight these days. With new generations come new technologies, lifestyles, and trends. Capturing the attention of each generation of people to increase brand awareness can be a difficult task depending on the market your business resides in. Instead, focusing on key groups […]
6 Myths About Web Design
An attractive and informative website is critical for businesses to succeed in today’s digital age. Everyone wants a great web design but many are mislead about what makes a successful one. Take a look at some of these common myths about web design: Myth #1: The Home Page is All That Matters Even though […]