What is Infotainment
Infotainment. You may have heard this buzzword recently in several marketing articles around the web, but what is this new term exactly? And what are we to learn and expect of one of 2017’s most important marketing trends? Infotainment is quite simply put this way: broadcast materials that are meant to both inform and entertain. […]
Is Mobile Gaming the Next Big Marketing Channel?
If you’ve played more than a few phone app games you may have noticed what I have: the advertising. I am not just talking pop-ups, I mean several forms of advertising right down to game event sponsors, credits within the game for watching sponsored videos, and “hidden” marketing signage within the apps. While I think […]
How to Use #Hashtags
A common question asked by many a business owners managing their own social media is: “Do I use hashtags?” This immediately prompts follow up questions in regards to how many, how much, what are they even for, and how to they add value? Let’s take a few minutes to #Explore History of the Hashtag I […]
Top Marketing Podcasts You’re Missing Out On
Podcasts are essentially personal internet radio shows, they can be streamed by anyone who has the means and can cover endless topics from health and medical, parenting, to video gaming. An estimated 57 million Americans regularly tune into a podcast during their week. marketing Podcasts are a way for business owners, marketers, and professionals to […]
Why Not to Buy a Reputation
Your reputation is your business. We’ve heard this a million times, we live to provide excellent service so that our reputation remains unscathed and our business can grow as a result. It’s not easy to run a business, local and small businesses need all the help they can get, it’s hard enough to manage […]
Content Marketing: Time vs. Worth
Most people think that if they invest a ton of money into marketing that they will see immediate results, which, in all honesty, can be true. Content marketing is one exception to the rule, though. It can often be very cost intensive and yet the results tend to be very slow. If you’re looking for a […]
The Makings of a Great Small Business Video
If you’ve spent more than a few minutes online, you know that videos are essential to Internet marketing. While it’s not realistic to plan for your company’s video to go viral with 100,000+ views, it is a great way to present information about your business to customers on desktop and mobile devices. There are a […]
Tips for Small Business Video Marketing
It is clear that video marketing is taking the forefront of online and social marketing channels these days, and with it are coming many new features, options, and outlets for small businesses to take advantage of. Many small businesses are using Facebook Live video as an easy tool to learn and it is proving to be […]
Content Marketing: The Hurdles
If you attend a marketing conference or talk these days, you’ll hear all about how Content Marketing is King. We are drilled over and over that this is the way of the future of marketing and it really all sounds great, here’s a few things you might be told: You have to create awesome content Build […]
How to Write Effective Content for Your Website
Many web design companies will ask you to provide your own content for your new website, but not us. We consider writing to be part of a cohesive web marketing plan. Many companies will throw in whatever text they can find, whether it’s 5-year-old copy from your old website, or worse—content stolen from somewhere else […]