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Social media is an important tool for business owners and it is constantly changing. When done correctly, social media gives brands access to their target audience and expands their business. However, the only way brands are successful with social media marketing is to stay up to date with the latest social media trends. Take a […]

When it comes to marketing your business online, there are 5 important areas to focus on: Web Design, Content, SEO, Advertising, and Social Media. Here’s a closer look at each of these essential digital marketing aspects your business must address. Web Design – Getting the Facts Straight About Effective Web Design An attractive and informative […]

According to Google, in 2019, more than 20% of all searches are performed using voice. The popularity of utilizing this modern search method is continuing to rise among consumers, and if your SEO strategy and website aren’t currently suited to work efficiently with this technology, Siri is likely sending potential customers to your competitors first. […]

How do customers find your business online? Most perform Google searches, others use social media, and some rely on Yelp to find reputable and credible businesses to hire for the services they need. If you aren’t using the most up-to-date marketing strategies to increase your brand’s visibility online, you’re significantly lowering your potential for growing […]

Alexa reads us the morning news and tells us how much traffic we can anticipate on our commute into work. Siri informs us of the name of the nearest taco joint and gives us step-by-step directions to get there. Google predicts our inquiries before we can even type more than two letters in the search bar. […]

Social Media is one of the most pervasive mechanisms of our times. Facebook, Twitter, Instagram, Snapchat and all of the other social media channels can sometimes feel like they’re clawing their way into every aspect of our lives. However, if you own or operate a business then you need to get comfortable with the idea […]

This past October, Google announced that it would be adjusting its search results so that visitors searching for businesses will be directed to the most reputable locations based on quality reviews left by trusted publishers. What this means is that Google will take into account several to hundreds of reviews from across the web, and […]

Websites are a lot like cars, they require tune ups, regular maintenance, and help our traffic get from point A to point B.  When you and your competitor’s website pull up along the starting line and race, what determines who takes the checkered flag?  Websites are also a lot like cars in that they may […]

So you’ve just launched your beautiful new website and you’re feeling great about it. You’re proud of your easy-to-use, eye-catching interface and well-written, informative content. But a few months later you type in some keywords related to your business into Google and, much to your chagrin, your site is nowhere to be found! What happened?! […]

You might have heard from your Maryland internet marketing person that Yellow Pages are dead. And they sure are if we are talking about the traditional phone book advertising. Those bulky yellow artifacts are now serving as door stops and kindling aid—you are not getting any business from them anymore! However, the Yellow Pages have […]