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Facebook’s live video streaming feature allows you an awesome opportunity to show people just what your brand is all about in real-time. It’s a more intimate way of giving your followers an up-close-and-personal look at a different side of your business. This feature was added to Facebook just three years ago and has since become […]

Infotainment. You may have heard this buzzword recently in several marketing articles around the web, but what is this new term exactly? And what are we to learn and expect of one of 2017’s most important marketing trends? Infotainment is quite simply put this way: broadcast materials that are meant to both inform and entertain. […]

It is clear that video marketing is taking the forefront of online and social marketing channels these days, and with it are coming many new features, options, and outlets for small businesses to take advantage of.  Many small businesses are using Facebook Live video as an easy tool to learn and it is proving to be […]

Many years of marketing experience and education has taught me a lot about the relationships between the product and the consumer, as well as the business behind the product.  I have watched marketing grow from a print industry to a digital one, seen logos from brands I love evolve into more refined versions of themselves, much […]