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If you have ever dealt with managing digital marketing campaigns or social media pages, you’ve probably seen how different social media platforms handle pictures. It can get quite annoying when you have a great opportunity to take a picture only to find out later that the one you took simply will not work. To avoid […]

Viral Videos usually aren’t made, they are born, like magic; they just happen.  Im not saying you can’t try your hardest strategically and invest in development and production to put out a viral-worthy video, im just saying it’s basically like hitting the content marketing lottery.  There are currently over 1 billion videos on Youtube right […]

Infotainment. You may have heard this buzzword recently in several marketing articles around the web, but what is this new term exactly? And what are we to learn and expect of one of 2017’s most important marketing trends? Infotainment is quite simply put this way: broadcast materials that are meant to both inform and entertain. […]

If you’ve spent more than a few minutes online, you know that videos are essential to Internet marketing. While it’s not realistic to plan for your company’s video to go viral with 100,000+ views, it is a great way to present information about your business to customers on desktop and mobile devices. There are a […]

It is clear that video marketing is taking the forefront of online and social marketing channels these days, and with it are coming many new features, options, and outlets for small businesses to take advantage of.  Many small businesses are using Facebook Live video as an easy tool to learn and it is proving to be […]

Many years of marketing experience and education has taught me a lot about the relationships between the product and the consumer, as well as the business behind the product.  I have watched marketing grow from a print industry to a digital one, seen logos from brands I love evolve into more refined versions of themselves, much […]

Since Facebook launched its Live Video Feature we are seeing more and more companies jump on the bandwagon.  Facebook announced that people are commenting 10 times more on Facebook Live Videos than on regular videos, and why wouldn’t you when you can get a sweet live shoutout, the engagement is very exciting!  While this form […]

YouTube has quickly soared the internet ranking to not only become one of the most visited websites, but is now in fact the second most used search engine just following Google.  That’s right, if you are searching for something on the internet after you Google, or maybe even before, you’ll probably go to YouTube and […]