What Happened to My Facebook Page?
It’s that time again! – Time to check out your New Facebook Page layout. The new layout rolled out yesterday, August 4, 2016, and the king of social media has in fact made a lot of changes. If you own a Facebook page for your business you’ll want to hop over there and make sure […]
What is a CMS?
CMS stands for content management system, so the most unhelpful definition would be as follows: “A content management system is a system that manages content.” While that definition is a bit circular (we’ll fix it later), it gets at the only real requirement for a CMS: it must do something useful with content. The question, […]
Link Gold
Google uses numerous factors in their equation that drives SEO and how pages are ranked in their Search function. The top two factors have been for quite some time Content and Links. Without a robust linking structure built into your website you will be missing a large and very significant piece of the SEO puzzle. […]
Don’t Miss Out on Mobile Traffic
Based on recent studies it is now safe to say that about half of your market is accessing your website through a mobile device, depending on your industry this number can be even higher. With half or more of your target audience accessing your information on a phone, you’d be crazy not to have a […]
Shaping Your Future Marketing Campaign with Social Media
All small businesses know they need it, and they all want it, but most of them just don’t know where to begin! It’s Social Media, and it is one part of a Marketing Campaign that would seem very easy, after all most people have person social media accounts right, but it isn’t as simple as […]
Google Releases its Annual Video Viewability Report
Google has released its Global State of Play report for video with data showing the seriousness of ad fraud and viewability challenges. The rates vary depending on the advertising exchange where DoubleClick Bid Manager buys video ads and the market in which the ads are served. While most regular readers won’t find the below article or […]
Google Maps is Keeping up with Trends
If you have not at least heard of ‘Pokémon Go’ recently then you may be living under a rock, and one of those outdated rocks that doesn’t have wifi. The newest craze to hit the world this month, is the free interactive game recently released by Niantic, that allows you to locate, capture, battle, and train creatures […]
Video Killed the Old Content Stars
At Advantage Internet Marketing we proudly offer our clients professional video services. We feel strongly that video is trending to be the next big thing in Content Marketing. Videos can help tell your story, educate your customers, optimize your web pages, and are something that lives forever on the internet! Don’t believe us? Check out […]
Understanding Online Marketing: Email, Social, Search and Content
As 2014 comes to an end, it’s time to take a second look at your marketing strategy. Hopefully, you are already utilizing online marketing to generate leads through your website, but are you taking full advantage of all the tools and marketing methods available today? At Advantage Internet Marketing, we help our Maryland clients navigate […]
5 Ways Your Website May Inaccurately Represent Your Business
When we meet with our Maryland web design clients for the first time and get a chance to know what they do, we are often amazed at the quality and the amount of work they perform to help their customers. From a friendly receptionist to a beautiful office, experienced staff or high-tech equipment, there are […]